Email Marketing

March 2024 update for Cold Email Marketing

The March 2024 update brought significant changes to cold email marketing, emphasizing email security, user experience, and spam prevention, particularly for bulk senders (those exceeding 5,000 emails per day to Gmail and Yahoo addresses). Here’s a summary of the key points:

New Requirements:

  • Authentication: Emails must be authenticated using SPF, DKIM, or DMARC records. These verify the sender’s identity and prevent spoofing or phishing. Without proper authentication, emails are more likely to be rejected or marked as spam.
  • One-Click Unsubscribe: All marketing emails must include a clear and easily accessible one-click unsubscribe option. Businesses must process these requests within 48 hours.
  • Low Spam Threshold: Google maintains a strict 0.3% spam threshold. Sending emails that consistently trigger spam filters will significantly impact deliverability.

Impact and what to do:

  • High-volume senders: If you send over 5,000 emails daily, ensure you comply with the new authentication standards. Consider consulting an email marketing professional for assistance.
  • All senders: Regardless of volume, prioritize building trust and providing value in your emails. Personalize your outreach, offer genuine solutions, and respect the one-click unsubscribe option.
  • Focus on quality: Prioritize building a targeted email list with individuals who might genuinely benefit from your offering. This reduces the risk of triggering spam filters and improves engagement.

Remember, these updates aim to create a better email experience for users. By adapting your strategy to prioritize legitimacy, value, and respect, you can ensure your cold email marketing remains effective in the current landscape.