Email Marketing Cheatsheet
1. Subject Lines:
* Keep it short: Aim for 30-50 characters.
* Be clear and concise: State the email’s purpose.
* Create urgency/curiosity: Use phrases like “Limited Time,” “Don’t Miss Out,” or a compelling question.
* Personalize: Use the recipient’s name if possible.
* Emojis: Use sparingly and relevantly to stand out.
* A/B Test: Always test different subject lines to see what performs best.
2. Preheader Text:
* Expand on the subject line: Provide more context or a call to action (CTA).
* Don’t repeat the subject line.
* Keep it concise: Typically 40-100 characters.
3. Email Body Content:
* Personalization: Address the recipient by name.
* Clear Value Proposition: Immediately tell them what’s in it for them.
* Scannable: Use short paragraphs, bullet points, and headings.
* Compelling Storytelling: Engage your audience.
* Strong Visuals: Use relevant images or GIFs.
* Mobile-Friendly: Ensure your design looks good on all devices.
* Proofread: Check for grammar and spelling errors.
4. Call to Action (CTA):
* Single, clear CTA: Focus on one primary action per email.
* Prominent: Make it stand out (e.g., a button).
* Action-oriented language: “Shop Now,” “Learn More,” “Download Your Guide.”
* Above the fold (if possible): Place the main CTA where it’s immediately visible.
5. Segmentation:
* Group subscribers: Based on demographics, interests, purchase history, engagement, etc.
* Tailor content: Send relevant emails to each segment for higher engagement.
6. Automation:
* Welcome Series: Onboarding new subscribers.
* Abandoned Cart: Remind customers about items left in their cart.
* Re-engagement: Win back inactive subscribers.
* Birthday/Anniversary: Personalized greetings and offers.
* Post-Purchase: Follow-ups, product care, cross-sells.
7. Metrics to Track:
* Open Rate (OR): Percentage of recipients who opened your email.
* Click-Through Rate (CTR): Percentage of recipients who clicked a link.
* Conversion Rate: Percentage of recipients who completed a desired action (e.g., purchase).
* Bounce Rate: Percentage of emails that couldn’t be delivered.
* Unsubscribe Rate: Percentage of recipients who opted out.
* List Growth Rate: How quickly your subscriber list is growing.
8. Deliverability & Compliance:
* Clean your list regularly: Remove inactive or invalid addresses.
* Avoid spam trigger words.
* Obtain consent: Use opt-in forms.
* Include an unsubscribe link: Make it easy to opt-out (it’s legally required!).
* Include your physical address.
* Follow CAN-SPAM, GDPR, and other relevant regulations.
Here’s a visual summary of some key elements:
