Mailchimp vs Klaviyo

Both Mailchimp and Klaviyo are popular email marketing platforms, but they cater to different needs. Here’s a breakdown to help you choose:

Target audience:

  • Mailchimp: Ideal for small businesses, bloggers, and content creators who need a user-friendly platform with basic email marketing features.
  • Klaviyo: Designed for eCommerce businesses who need advanced features such as deep integrations, automation based on purchase behavior, and detailed analytics.

Key features:

  • Mailchimp:
    • Drag-and-drop email builder
    • Landing page creation
    • Basic segmentation
    • Marketing automation (limited)
    • A/B testing
    • Free plan available
  • Klaviyo:
    • Advanced segmentation based on purchase behavior
    • Extensive e-commerce integrations
    • Powerful automation workflows
    • SMS marketing
    • Detailed sales and customer analytics
    • No free plan


  • Mailchimp: Starts at $13/month for paid plans, with more features unlocked at higher tiers.
  • Klaviyo: Starts at $45/month, with the cost increasing based on the number of contacts.


  • Choose Mailchimp if: You’re starting out, prioritize ease of use, and don’t have extensive e-commerce needs.
  • Choose Klaviyo if: You run an e-commerce store, need advanced features and automation, and value detailed data insights.

Remember, the best platform for you depends on your specific needs and budget. Consider your requirements carefully before making a decision.