Email deliverability

Improve email deliverability

Email deliverability is indeed crucial for reaching your target audience and achieving your communication goals. Here are some key steps you can take to improve your email deliverability:


  • SPF (Sender Policy Framework): This helps identify authorized senders for your domain, preventing email spoofing.
  • DKIM (DomainKeys Identified Mail): Adds digital signatures to verify email authenticity and prevent modification.
  • DMARC (Domain-based Message Authentication, Reporting & Conformance): Builds upon SPF and DKIM, telling receivers how to handle unauthenticated emails from your domain.

List Hygiene:

  • Opt-in: Use confirmed opt-in methods (double opt-in) to ensure recipients want your emails.
  • Clean your list regularly: Remove inactive users, bounced addresses, and spam traps.
  • Segmentation: Send targeted emails based on interests and preferences to improve engagement.

Email Content & Sending Practices:

  • Avoid spammy triggers: Steer clear of excessive exclamation points, all caps, misleading subject lines, and excessive HTML/images.
  • Personalization: Use recipient names and relevant content to increase engagement and avoid spam filters.
  • Warm up your IP: Gradually increase sending volume to build a good reputation with ISPs.
  • Monitor your metrics: Track open rates, click-through rates, and bounces to identify and address issues.
  • Use a reputable email service provider (ESP): They offer tools and expertise to help with deliverability.

Additional Tips:

  • Provide an unsubscribe option: Make it easy for users to opt-out if they no longer want your emails.
  • Send at optimal times: Consider your target audience’s time zones and preferences.
  • Test different subject lines and email formats: See what resonates best with your audience.
  • Stay informed: Keep up-to-date on deliverability best practices and changes in spam filtering algorithms.

By following these practices, you can significantly improve your email deliverability and ensure your messages reach the intended recipients. Remember, it’s an ongoing process, so continuous monitoring and adjustments are key for long-term success.